How Influencer Marketing Needs to be Decentralized | Medium

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January 22, 2020 Medium

6 Ways GenZ is pushing for a new marketing model on the blockchain using user-generated storytelling.

By Melanie Mohr.

 

There has been much made of blockchain intersecting with the future of advertising, content and even influencer marketing.

As influencer marketing on YouTube and Instagram likely peaked in 2017, micro influencers are seeking new channels to grow more organically and earn a side income. They want the next stage of the web to be aligned with their interests, values, preferences and peer-group.

While TRON, Steemit and others show promise, it will likely be years before we see a decentralization of content platforms in any mainstream sense.

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