Year
2022
Role
Creative Director
Client
Allegory
Deliverables
Creative brief, brand ideation, web domainThe Story
OKIRP Oklahoma Institute for Rural Prosperity (OKIRP), an Oklahoma, community-based nonprofit, engaged Allegory to guide leadership through a rebranding effort to best align the organization’s evolved focus.
As a mature organization, with well-established relationships throughout the state of Oklahoma, partnerships with leading educational institutions and Cherokee Nation, OKIRP believed that its brand and related elements could be more sharply crafted and represented in digital spaces. Allegory was engaged to guide OKIRP leadership through the rebranding process and deliver a digital experience that stands apart from similar brands.
Our approach to evolving the brand was community advocacy-oriented.
Our brand ideation approach, FOCUS, provided significant insight: (1) The brand name and mark should reflect the intended long-term value of offered services; (2) Brand visual elements should be more progressive in nature, with a greater focus on people.
Rebranding Outcome
People Inspired Design
THRIVE, OK, the organizations new DBA, we believe, ideally represents the intended value the organization seeks to achieve, that Oklahomans are fully equipped with the educational tools, mentorship, resources and opportunities to thrive. The easy-to-remember brand name leaves behind the legacy acronym OKIRP and remains the central focus of each element of its new mission, “Bridging the economic and digital gap experienced by marginalized Oklahoma communities.
