Year
2020
Role
Creative Director
Client
Allegory
Deliverables
Creative brief, brand ideation, social media strategy, social media assets library and web domainThe Story
ABOVE COVID is Cause Marketing platform that provides publishers with a branded solution to deeply reach within your respective communities and host first-personal visual narratives.
The short stories and captivating imagery published, are submitted by local community residents, creatives, entrepreneurs, civic leaders, frontline staff and every person inspired to share. ABOVE COVID localizes the experiences of communities, as we believe that their lives must define the narratives published.
Drag
Our approach to developing the campaign was grassroots oriented.
We served as Creative Director and founder of Above Covid campaign, a cause marketing platform that provides publishers with a branded solution to deeply reach within your respective communities and host first-personal visual narratives. Baltimore, MD and Tulsa, Okla. served as our core partner communities.
Campaign collateral and domain
Inspired Design
Our team partnered with community influencers in Tulsa, Okla. and Baltimore, Md. to curate testimony-centric content from residents, achieving our 30-day goal in each respective market.
