Year
2021Role
Creative DirectorClient
KardDeliverables
Creative brief, brand ideation, brand guide, social media strategy, social media assets library, mobile application design, content partner strategy and web domainThe Story
Allegory served as Creative Director for a series of product brandings and launches. Kard, Inc., in partnership with HYT (South America) and Kanoo (Caribbean), developed a consumer-focused, crypto-based commerce platform that empowers to purchase partner products via its expansive marketplace, earn rewards and secure crypto currency.
We were engaged by Kard to develop its brand architecture, evolve its parent brand persona and design brand-aligned mobile user interfaces for its primary product, KARD.
Drag
Our approach to developing the campaign was mobile-user oriented.
We employed our brand ideation framework (Focus) with Kard leadership to evolve the brand’s mission, vision, and strategic goals more formally in preparation for the U.S. launch of the core products Kard App and Kard Business. The outcome of the ideation effort provided clear definitions, value positions and distinctions between the brand’s offerings.
Campaign collateral, application design and domain
User-Inspired Products
Our team advanced the success of the ideation to properly craft Kard’s Brand Architecture, which included both the parent offering and sub brands, each aligned with the central mission of KARD.
Brand-aligned design
Our team welcomed the opportunity to create mobile applications design concepts for KARD core offerings and sub brands, each aligned with the KARD design model. The approach taken to developing design concepts focused on optimizing the user experience, specifically requiring the least amount of navigation required by a user to benefit from core features, and a content hierarchy that prioritizes revenue goals. Our creative effort yielded significant proposed enhances of the application registration, onboarding, commerce and referral processes.
