Year
2018
Role
Creative Director
Client
Willoughby Avenue
Deliverables
Creative brief, brand ideation, social media strategy, social media assets library and web domainThe Story
KINDR’D Magazine is a social media brand that celebrates the travel, art & cultural experiences of People of Color. The brand curates content from news and information sources globally and publishes uniquely framed stories within its audience and across other Willoughby Avenue channels.
Our team welcomed the opportunity to design a digital experience that leaned towards the application of a colorful yet muted palette, with easily navigable and robust content. We also embraced the opportunity to design and develop a directory of African American-centric museums and galleries in a creative manner not currently available online
Drag
Our approach to developing the brand was culture oriented.
Brand collateral and the domain design were inspired by the broad and diverse spectrum of art and cultural contributions made by creatives globally. It is our sincere hope that KINDR’D Magazine will continue to be a valued resource for all who are inspired to learn and embrace the arts and culture of People of Color.
