Year
2023
Role
Creative Director
Client
National Association of Black Journalists – Tulsa
Deliverables
Creative brief, brand ideation and web domainThe Story
The National Association of Black Journalists – Tulsa engaged Allegory to assist the legacy organization with relaunching its digital brand, specifically, to employ our brand ideation framework (Focus) and the creation of related digital assets, a creative brief and web domain.
NABJ-Tulsa strengthens the ability of Black jouralists and media professionals to serve our communities as story-tellers. Tulsa’s chapter of the National Association of Black Journalists has served its community nearly 30 years after founding in 1995. The organization’s first President, Russell Motley united with several other journalists to form an affiliate of the National Association of Black Journalists. Prior to its formation, Tulsa did not have an organization dedicated to empowering black media professionals.
Drag
NABJ-Tulsa has embraced a unique opportunity for the public to see black journalists in a light they’d never been viewed before.
It is through collaboration, journalists were able to support and push each other through industry challenges, although many worked at different media outlets. Members found camaraderie hosting community social events while using their journalistic light to bring attention to key issues including the revitalization of Black Wall street and working alongside politicians.
