Year
2024
Role
Creative Director
Client
The Oklahoma Eagle
Deliverables
Creative brief, brand ideation, social media strategy, social media assets library and web domainThe Story
The Oklahoma Eagle, in partnership with The Ecosystem Engagement Project, spearheaded by Oklahoma Media Center, has launched a campaign to create a stronger, more productive relationship with our readers. The Eagle’s participation in the Trusting News Project was focused on closely engaging current and potential readers of the print and digital versions of The Eagle.
Allegory sought to empower The Eagle to determine how much confidence readers had in the news publication.
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The Approach
Our approach to developing the campaign was reader oriented. Allegory crafted a strategy to guide The Eagle through creating a Trusting News advisory team comprised of existing and potential readers from the Greater Tulsa Metropolitan Area and national markets. The broad spectrum of advisory team members offered unique perspectives of how well The Eagle covered issues, the depth and credibility of reporting and areas for improvement.
Campaign collateral and domain
Inspired Design
Allegory designed and implemented a reader profile solution that empowered The Eagle to garner a significantly informed perspective of each campaign participant. Additionally, we designed and implemented a digital campaign landing page, surveys, and reporting solutions.
Weekly digital surveys were published, linked to specific news articles from The Eagle, encouraging campaign participants to share their feedback. The Eagle gained valued insight about reader interests, their perspectives of trust and credibility, as well as a willingness to share related articles.
